Road Trip

Win a Road Trip of a lifetime to Canada with KLM

Rabbit & Hare worked with The Bank to provide UX and build campaign for KLM and the Canadian tourist board to highlight Canada as a summer holiday destination. KLM had recently started offering flights to 4 cities in Canada (Montreal, Toronto, Calgary and Vancouver) and they wanted to create an online buzz about these new routes and giving great awareness of all the departure airports within the UK.

Rabbit & Hare created a bespoke microsite for the competition. This was done using Facebook, persuading friends to also enter the competition and thus promote KLM and Canada further. Parallax functionality was used to bring the road trip to life, by creating a moving scene with smaller animating activity movies.

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